Croux Cares - Benefits for Croux Talent

Croux Cares - Benefits for Croux Talent

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Jennifer Ryan
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July 24, 2023

Introducing Croux Cares, an exclusive benefits program for active talent.

When we launched Croux in 2021, we knew the industry needed a reset. We were four hospitality veterans and one software engineer that deeply believed that such a reset began with one fundamental change: the improved treatment of the industry’s workers. Through Croux, we started to pursue this mission by providing equal and easy access to flexible work, regardless of background or experience. We added fast payments to ensure our talent could get paid as quickly as possible — as in, immediately after working a shift. Then we launched incentives for jobs well done and referral bonuses for introducing other top talent into the Croux community, all while providing transparency in pay and average pay rates more than double the national minimum wage.

Today, one year after we first introduced Croux, we are thrilled to announce the latest milestone in our long-term mission to serve those who serve: the launch of Croux Cares, our exclusive benefit program for our talent community that provides access to free and low-cost health and well-being protections and perks. This groundbreaking initiative represents our unwavering commitment to prioritize the welfare, growth, and prosperity of our valued talent, enabling them to thrive both professionally and personally.

Starting July 21, all eligible Croux talent who enroll will receive complimentary life and AD&D insurance, counseling services, and prescription discounts. Moreover, our talent will also have the option to access and customize broader coverage, like dental and vision savings plans, roadside assistance, critical illness insurance, accident medical coverage, group fitness classes, mental health support, and more – all available on-demand for just $1 per week each.

Croux Cares is powered by Avibra, the leading provider of personal well-being, risk, and protection solutions. By combining forces with Avibra, we are able to bring unparalleled support and protection to our talent, fostering a more resilient and empowered workforce.

The gig economy has grown rapidly in recent years, and the gig workforce is critical to powering industries across the globe, especially hospitality. Unfortunately, benefits and protections for these workers haven’t caught up. Croux Cares aims to address this gap, recognizing that the well-being of our talent is fundamental to their ability to perform at their best. When our talent are running at top speed, they optimize their personal earning potential, they contribute to the success of the businesses they serve, and in turn, they elevate the communities in which they live and work.

We are thrilled to introduce Croux Cares to our community. Our mission is and will continue to be to serve those who serve, and today is a proud step forward in that direction.

About Croux:

Croux is a leading platform that connects trusted talent with flexible work opportunities. Croux enables high quality talent to showcase their skills, build meaningful connections, and economically thrive in a dynamic and ever-changing job market. The company’s proprietary technology helps businesses manage their gig workforce, including vetting, onboarding, scheduling, payments, and compliance. Founded by hospitality veterans, Croux is on a mission to empower hospitality talent, and in turn, elevate industry businesses and the communities in which they operate. For more information, visit

About Avibra:

Avibra helps consumers from all walks of life by offering affordable financial, well-being, and protection coverage. Their enterprise platform works with retailers, gig platforms, fintechs, and more to unlock basic safety-net benefits, providing access to a previously underserved population. Avibra's mission is to help more individuals feel happier, healthier, and safer by offering access to essential benefits.